Welcome to the community

About  us

I am passionate about transforming creative ideas into impactful experiences that align to the purpose without the overwhelm.

Why? With confident planning, experiences and events have the power to bring joy, bring a sense of belonging and inspire the community to live their best life.

Hi I’m Karina

My vision is simple: to inspire community connections.

I've witnessed firsthand how events bring joy, inject vibrancy, and help people feel truly connected and aligned with their authentic selves. This passion stems from what truly lights me up: the spirit of movement, the grounding presence of nature, and the joy in shared, vibrant memories – the essence of living your best life.

From inspiring women in leadership to planning recharging retreats or exhilarating outdoor events, my focus is always on creating community-focused moments that leave everyone feeling good, confident, and alive.

My professional background in events, project management, and marketing, combined with a deep passion for sport and wellness, allows me to deliver inspiring, people-first solutions.

Let's face it, planning impactful events can feel like a beast. That's why I'm here to simplify the process, share my knowledge, and offer unwavering support. My true joy comes from seeing others build strong connections, gain confidence, and reach their full potential. Together, we contribute to a community that truly thrives.

I have experienced the ups, the down, the challenges, the rocky seas, the burnout, overwhelm, the fear, the self doubt and a whole lot of lessons… Those seas are what make me - me.

This is what is in my toolkit. Not just the logistics, the planning, the creative work. Real experiences that allow me to help tackle your challenges in marketing and events.

Professional Journey

Empowering creatives and leaders to create events without the overwhelm

My career foundation is built on a breadth of experience across various industries, complex events, and diverse organizational roles. Having owned my own business previously, and led teams in process improvement, I intimately understand the challenges organisations face: juggling countless tasks, battling time constraints, navigating complexity, and often a lack of clear direction.

I've truly worked from the ground up across all areas, from my humble volunteer beginnings to leadership positions and contributing to some of Australia's most dynamic and challenging projects. This comprehensive journey has equipped me not just with skills, but with a practical, empathetic perspective on streamlining operations and driving clear objectives.

Within events, I bring deep, hands-on experience at every stage, from concept development, creative ideas to planning and successful delivery. This includes leading and empowering teams for large-scale endeavors like the 2018 Commonwealth Games, Mother's Day Classic, and Wild Ones Adventure, overseeing operations, managing critical stakeholder relationships, and directing events to ensure smooth, seamless execution. Complemented by a strong foundation in project management, I excel at navigating complex details while always keeping the strategic objectives in sight.

My capabilities also span marketing, where I've developed and implemented impactful strategies to engage their community. I've built effective membership programs, designed engaging websites, crafted compelling content plans, and executed campaigns that have consistently driven growth and audience connection.

This comprehensive background means I bring a holistic perspective to every challenge, empowering you to create purposeful, memorable experiences with confidence and clarity. My approach ensures your vision is brought to life efficiently, allowing you to focus on the impact, not the overwhelm.

For a full list of my portfolio, please see below.

Mothers Day Classic

  • Mother’s Day Classic is an 5km and 10km fun run that helps raise funds for breast and ovarian cancer.

  • Mother’s Day Classic is a annual event that focuses on bringing the community together to celebrate the joy of movment. Our purpose was to create memories for the community to reflect loved ones plus raise much needed funds.

    Karina supported the client within all stages of the event planning process from start to finish as well as managing the complex council applications and risk management.

  • Our mission was to create a seamless event and create an incredible experience for all involved. Our management included:

    • Event planning all stages

    • Operation Management

    • Risk Management

    • Council Requirements

    • Volunteer management

    • Stakeholder and Partner engagement

    • Management of event of the day.

Case studies

Water Polo WA

  • Water Polo Wa is the leading body for Water Polo. Their mission is to inspire more people to be involved in the sport, whether that is player perspective, coach, referees as well as build a united community.

  • This project’s purpose was to assist with providing marketing strategies and content creation that reestablished relationships with the community and grew engagement back in the community.

    Our purpose was to provide support to navigate through their challenges of their events, build relationships with their partnerships as well as build a united community through engaaging marketing communications.

  • Provide support and direction in the following:

    • Capture the spirit of the play and place the Country Championships on the map, with Sports Photography.

    • Increase engagement and community connection through content creation, communication and a clear road map in their marketing

    • Plan and implement all logistics for their inaugral Water Polo awards.

Masters Swimming WA

  • Masters Swimming WA is the state body for Masters Swimming WA. This is a community based sport that inspired more people to continue in swimming, as well as host pool meets and open water swimming.

  • Masters Swimming WA had a significant reputation and members that were above 40+. Our mission was to build a presence in the community that Masters can be for anyone 18 years or older.

    We did this through inspiring people on a journey that anyone can swim and we grew the participation rate through marketing, communications, new virtual challenges and swimming initivates, conferences, clinics and developing their open water swim series.

  • Through effective marketing and event planning, we successfully helped Masters grow participation and engagement though:

    • Marketing strategy developmnet and content creation to encourage a younger demographic.

    • Developed proejct plans and new strategies for growth, including Swim for Life, Clinics and Virtual meets

    • Increased participation and managed event planning for the Mullaloo Mile event, State Championships and other events.

Brands I have worked with