About

Helping communities feel more connected through experiences, movement and storytelling

Hi, I’m Karina

Experience designer, creative strategist and community-focused event specialist.

I help sports organisations, tourism brands and community-focused businesses create experiences that bring people together.

From events and activations to marketing, storytelling and community engagement, my work is focused on creating experiences that feel meaningful, memorable and people focused.

I combine strategy, creativity and practical delivery to help turn ideas into experiences that connect with people and leave a lasting impact.

What matters most

I believe that experiences help bring joy to communities. Experiences have the power to create connection, confidence and belonging.

My approach is about creating experiences that not only run well, and help you feel less overwhelmed, it is about genuinely inspiring the community to feel welcomed, empowered and improve their overall wellbeing.

More than events and marketing

Strategy and experience

10+ years experience across events, marketing, partnerships, operations and community engagement.

Whole journey thinking

I look beyond logistics to design the full experience before, during and after the event.

Movement & wellbeing

With a strong connection to sport, wellness and the outdoors, I create experiences that encourage people to feel more alive, connected and confident.

Community impact

Everything I create is designed to strengthen connection, support participation and bring communities together.

Lets create something memorable together

Learn more

More about me…

For me, my passion lies in movement, wellbeing and connection. When I’m not working, you’ll usually find me trail running, swimming, teaching Pilates or exploring the outdoors and finding joy in the simple moments.

Over the years, I’ve worked across large-scale sporting events, tourism initiatives, grassroots community projects and collaborations with local businesses to create experiences that bring people together.

For me, it was never just about the logistics or the marketing. I’ve always been more interested in how experiences make people feel and how they can create confidence, connection, belonging and positive community impact.

By understanding people’s journeys, motivations and barriers, I help organisations create experiences that feel meaningful, welcoming and genuinely community focused.

I also deeply value wellbeing for both the people attending experiences and for the teams behind them. I know how overwhelming work and life can become, which is why I aim to bring a calmer, more thoughtful and human approach to the work I do.

Experiences and collaborations

  • Event operations

    Mothers Day Classic

    Community event delivery, volunteer coordination and participant experience.

  • Portfolio - Water Polo

    Water Polo WA

    Membership growth strategies, marketing, storytelling, event planning and design work.

  • Portfolio - Trails WA

    Trails WA

    Event creation from idea to delivery to help grow the community, partnerships and tourism growth strategy.

  • Portfolio - Triathlon

    Triathlon WA

    System building, event design and partnership management to improve the growth of the events.

  • Portfolio - Adventure events

    Wild Ones Adventure

    Community experiences, capturing moments, storytelling and creative collaborations.

A Hollistic Approach

My work is not just about planning an event or creating marketing.

It’s about designing experiences that help people feel connected, inspired and supported. Experiences being every interaction, inspiration, event, campaign, activation, workshop, online solution… we have a chance to change lives for the better.

By bringing together strategy, creativity, storytelling and delivery, I help create experiences that feel meaningful for both organisations and communities and help your best life.

More about the work I do

  • Experience Design

    I help imagine what is possible

    • Idea creation to delivery

    • Event Operations

    • Partnerships

    • Council applications and event plans.

    • Concept and design

    • Collaboration

  • Storytelling

    I help inspire through content and images

    • Marketing materials design
      (event briefs, content, flyers)

    • Photography for social media

    • Writing content to share your story

  • Strategy

    I help you think creativity for solutions

    • Marketing systems

    • Strategic thinking to grow community

    • Partnerships and collaborations

    • Event strategies for marketing

Brands I have worked with